Discover Japanese Entertainment Fandom and Market Potential by Data and Insight
*Images are for illustration purposes only and may differ from the actual dashboards and reports.
GEM Partners conducts entertainment research across media, including anime, live-action film, drama, music, games and characters. We measure fandom in Japan and around the world, so you can see how many fans a brand has in each market, who those fans are, and how much they spend.
Our global research covers 13 markets, with over 16,000 respondents in the Global Entertainment Fandom Survey 2026, available through our subscription service, the Global Entertainment Passport. Our Japan survey reaches over 30,000 people every month. Fan bases can be broken down by country, gender and age, together with spending by category and the media fans use.
Free data and report sample available
- Dates
- October 28–30, 2026
- Venue
- Tokyo Metropolitan Industrial Trade Center HAMAMATSUCHO-KAN
- Booth
- 4F, Booth 4-28
At our booth, we will introduce our fandom data services and demonstrate our dashboards. To schedule a meeting in advance, please contact us through the inquiry form.
Top 3 entertainment genres by share of fans in each market (2026)
Ranked by the share of respondents who are fans of each genre, across anime, film, drama and other media. “True Story” ranks No. 1 in 6 of 13 markets, while the top genre in the rest ranges from Fantasy and Sci-Fi to Romantic Comedy, Superhero / Superpower and Famous Detectives. * In Japan, the No. 2 and No. 3 genres are tied at the same share.
Source: Global Entertainment Fandom Survey 2026 (conducted June 2026; 13 markets, over 16,000 respondents)
Top 10 entertainment brands in Japan by number of fans (September 2026)
Source: GEM Partners monthly fandom survey in Japan (conducted September 12, 2026; over 30,000 respondents aged 15–69 across Japan). “Fans” are respondents in Japan who name a brand they actively support, unprompted. Figures may be revised when the brand dictionary is updated.
What our fandom data tells you
- Anime viewer share by market, and how it has changed over six years
- Awareness, fan intensity and spending for Japanese entertainment brands, by country
- Market size and growth side by side, to decide which markets to prioritize
- Gender, age and country of residence
- Favorite genres, and the media and platforms they use
- How much they spend, and on whatApparel, music, streaming, merchandise, games and more
- Weekly and monthly rankings, with trends over time
- Titles and brands steadily gaining fans before they reach the top
- How core fans outside Japan are reacting to new anime
- Number of fans in Japan and how much they spend, by brand
- How the most popular brands differ between Japan and other markets
- How brands that are strong in Japan are received abroad
Who uses it, and how
| Rights holders & producers |
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| Distributors, broadcasters & streaming platforms |
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| Licensing & merchandising |
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| Agencies & brands |
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Product lineup
Two global services and one Japan-focused service. Each can be used on its own or in combination. For specifications and pricing, please contact us.
Global Entertainment Passport
Global Entertainment Passport is a subscription service that brings our Global Entertainment Fandom Survey and Anime Global White Paper together, with reports by country and theme and a redesigned dashboard.
Launching October 2026
Global Entertainment Fandom Survey 2026
Measures awareness, fan base and future interest for entertainment brands (anime, manga, film, drama, music, games and creators), market by market, based on a consumer survey conducted in 13 markets, over 16,000 respondents, in partnership with FanserveUs.
- Survey
- 13 markets, over 16,000 respondents (2026)
- Format
- Dashboard + report
Anime Global White Paper 2026 Powered by Animeasure®
Tracks anime viewing by market over six years, so you can see where anime audiences are growing and which markets to prioritize.
- Anime trends
- Anime viewing by market, 2020–2025
- Format
- Dashboard + report
Anime Global Tracker: MAL
Visualizes how core anime and manga fans outside Japan react and behave, using data from MyAnimeList, one of the world’s largest anime and manga communities and databases.
- Members
- 20 million (99% outside Japan)
- Breakdowns
- Country, gender, age group; 21 genres, 62 themes
- Format
- Dashboard + weekly report (available in English)
Custom Fandom Research in Japan
Research on Japanese fans, designed around your title, brand or target audience. Find out how large the fan base is in Japan, who the fans are, how much they spend and which media they use, drawing on our monthly survey of over 30,000 people across Japan. Reports are available in English.
- Base survey
- over 30,000 respondents in Japan, every month since January 2022
- Coverage
- over 30,000 entertainment brands across media
- Format
- Custom research + English report
Custom research service
Custom research is not limited to Japan. We also design quantitative and qualitative research in markets overseas, for a specific title, market or audience. Tell us what you need to decide, and we will propose research to support that decision.
About GEM Partners
GEM Partners specializes in data and insight platforms and marketing services for the entertainment business.
We deliver market intelligence and a deep understanding of fandom across anime, IP, film, and streaming, built on consumer research in Japan and markets worldwide and sharpened by AI-driven analysis. That depth is what makes decisions actionable, alongside data-driven digital marketing.
| Company | GEM Partners Inc. |
|---|---|
| Founded | March 2008 |
| CEO | Aya Umezu |
| Headquarters | Minami Aoyama, Minato-ku, Tokyo, Japan |
Contact us
For inquiries about our services, sample data or a dashboard demo, please use the inquiry form. Let us know which service interests you and what you would like to achieve, and we will walk you through the relevant data.
Contact us about our data services